We are looking for a proactive and target-driven Lead Generation Specialist to identify, qualify, and generate high-quality leads for the sales team. The ideal candidate should have strong research skills, communication ability, and experience in lead sourcing through digital and outbound channels.
As a Lead Generation Specialist, you will be responsible for finding potential customers, collecting contact information, qualifying leads, maintaining lead databases, and supporting sales conversion. This role requires analytical thinking, follow-up skills, and knowledge of lead generation tools and techniques.
Key Responsibilities:
- Generate and qualify leads through digital, outbound and inbound channels
- Research target companies, industries and decision-makers
- Collect and verify contact details (email, phone, LinkedIn)
- Conduct initial outreach via calls, emails or social platforms
- Qualify leads based on requirements and sales criteria
- Maintain and update lead database and CRM systems
- Share qualified leads with sales team for conversion
- Track lead generation metrics and prepare reports
Required Skills:
- Strong communication and research skills
- Experience in lead generation, prospecting or inside sales
- Knowledge of CRM tools and lead management systems
- Email outreach, calling and follow-up skills
- Analytical mindset with reporting ability
- Target-oriented and detail-focused approach