We are looking for a strategic and data-driven Product Marketing Manager to position products effectively in the market and drive demand, adoption, and growth. The ideal candidate should have strong market research skills, customer insight, and the ability to translate product features into compelling value propositions.
As a Product Marketing Manager, you will be responsible for product positioning, go-to-market strategies, messaging, competitive analysis, launch planning, and sales enablement. This role requires close collaboration with product, sales, and marketing teams to ensure successful product launches and sustained market performance.
Key Responsibilities:
- Develop product positioning, messaging, and value propositions
- Plan and execute go-to-market (GTM) strategies and product launches
- Conduct market research, customer analysis and competitive benchmarking
- Create product marketing content: decks, datasheets, case studies
- Enable sales teams with pitch decks, training and product materials
- Work with product teams on roadmap communication and feature launches
- Track product performance, adoption metrics and market feedback
- Collaborate with digital, content and growth marketing teams
Required Skills:
- Strong understanding of product marketing and GTM strategies
- Market research, customer insight and competitive analysis skills
- Excellent communication, storytelling and presentation ability
- Experience with B2B or B2C product marketing
- Data-driven mindset with analytics and performance tracking
- Cross-functional collaboration and stakeholder management